deploy12 – your trusted transformational change delivery partner that prides itself on resilience, experience and success. We always provide excellent value, we embrace strategy and master delivery. Our talented people will make your business outcomes a reality.

It’s in our DNA.

About deploy12

Same great people, great new name.

deploy12 is Huddl Team in a new brand guise, as we refresh ready to build on our success delivering change at scale over the last five years.

Why deploy12? Because it draws on our 12 pillar approach, 12 delivery principles and 12 services to more accurately reflect who we are today.


What else has changed? Nothing.

We remain trusted delivery experts with a proven track record of delivering large transformational change to major UK businesses across a wide span of sectors, including financial services, retail, telecommunications, utilities and academic institutions.


Our Associate network – the secret to our success – is still made up of a talent pool of 400+ experts who truly get it, allowing us to select and build bespoke dream teams to consistently deliver transformation projects on time and on budget.

And we hold fast to the same exacting standards – only choosing people we’ve seen deliver to our high expectations, and ensuring the right expertise for every client, project and sector we work with.

What we do


Health Check


Set Up for Success








Supplier Sourcing




Business Analysis


Design Authority


Engineering and Integration





Our approach

The 12 pillars of deploy12

deploy12 has 12 pillars to define Portfolio, Programme, and Project Management organisations across 6 maturity levels. Using thousands of evidenced statements, we assess current and target states, enabling precise tailored recovery and development plans for people, processes, and artefacts. This unique and proven approach drives rapid improvement in maturity and performance.





Project Office

Planning and Scheduling

Resource Management

Budget and costs

Stakeholder management

Vendor management

Communication and reporting

Risk and issue management

Who we support


Financial services





Our People


Ricky Reeves


Ricky brings extensive expertise in complex delivery, boasting a rich background spanning numerous years across many industry sectors. He is entrusted by boards and C-level executives to spearhead and expedite business-critical transformations or provide independent assurance. Ricky excels in executing strategies, maximising benefits, and conducting “health-checks” to realign programs and fortify stakeholder relationships as needed.

Find Ricky on LinkedIn

Jonathan Abbott


An accomplished change professional with over 15 years’ experience. Jonathan’s helped a number of clients deliver large multi-million pound business change programmes. Jonathan is renowned for building strong delivery teams, by harnessing client’s existing change capability and merging it with supplier and interim resource.

Find Jonathan on LinkedIn

Tim Upton


An experienced professional interim programme manager with over 20 years’ experience across multiple sectors. Tim’s knowledge and expertise spans a wide range of programmes, methodologies and lifecycles and he’s skilled in structuring projects, mobilising programmes and developing high-quality delivery teams.

Find Tim on LinkedIn

Chris Wilson


Chris has spent the previous 15 years developing a first-class Business Analysis toolkit, which he has used to successfully deliver Business Analysis services on industry leading transformation programmes across the globe. Chris understands what good looks like. 

Find Chris on LinkedIn

Giles Clayson

Head of People

The strength of deploy12 lies in our people power, and Giles bolsters, builds, and supports our Associate community. With 12 years leading Midlands-based business transformation recruitment at Harvey Nash and diverse experience with an international F&B startup, Giles is a perfect fit for us.

Find Giles on LinkedIn

Calum Redhead

PMO Administrator 

Calum is a diligent PMO administrator, who adeptly provides administrative support to project managers. With precision and strong communication, he coordinates resources, ensures timely delivery and fosters effective stakeholder communication. His keen eye for detail brings a fresh perspective to the deploy12 team.

Find Calum on LinkedIn

Get in touch

Let’s talk straight

With successful outcomes delivered for everyone from industry giants to emerging players, our transformation track record speaks for itself. Our formidable internal team and 400-strong expert network are equipped and ready to solve your change challenges, no matter their size or complexity. Reach out today and let’s make it happen together.

Contact details


The Leeming Building, Ludgate Hill
Leeds LS2 7HZ